How publishing with Brasa works
Terms, deliverables and the step-by-step process to launch. We take care of the branding, the Steam page, marketing and the technical side of publishing, so you can focus on the game.
On your first game, Brasa takes 0%
Steam already keeps 30% of every sale, and taking more from someone who is just starting out helps nobody. Publishing with Brasa has no upfront cost.
| Situation | Steam | Brasa | You keep |
|---|---|---|---|
| First game published by Brasa | 30% | 0% | 70% |
| Following games (to be agreed) | 30% | 5% to 10% | 60% to 65% |
The percentage on following games is agreed case by case, and only if both sides want to keep working together.
In practice, with numbers
| Example: $100,000 in sales | Steam | Brasa | You |
|---|---|---|---|
| First game | $30,000 | $0 | $70,000 |
| Following games (at 5%) | $30,000 | $5,000 | $65,000 |
| Following games (at 10%) | $30,000 | $10,000 | $60,000 |
Illustrative simulation, before taxes and subject to Steam's rules. Not a sales promise.
The game stays yours. So does the money.
Steam pays directly into the bank account you registered in Steamworks. Brasa never receives the sales money on your behalf.
You're not alone
Steam is complex, and it's normal not to understand everything at first. We walk through every step with you.
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Publisher permission
In Steamworks, you add Brasa Interactive as publisher. You only grant the permission; you never lose control of your account.
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Partnership panel
Once permission is granted, Steam unlocks a partnership panel showing the developer-publisher relationship.
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Automatic split
If there is a percentage (from the second game onward), it is configured in that same panel, and Steam splits every payout on its own.
Everything around the game
Identity, promotion, technical publishing and data analysis, at no cost to you.
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Brand and art
Game branding, logos and art: capsules, banners and promotional materials.
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Steam page
Full setup of the game's store page, including achievements and trailer.
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Game website
A dedicated website for the game, to the same standard as the Age of Medieval website.
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Marketing and leads
Lead capture, e-mail campaigns and promotion to our base of 11,000+ real player e-mails.
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Demo and feedback
Active support to improve the game based on demo feedback, including direct code fixes, bug fixing and small adjustments by our studio when it makes sense.
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Playtests
Playtest rounds with real players before the demo and the launch.
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Player statistics
Advanced analysis with Valve's statistics to understand who leaves the game and why.
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Wishlists and follows
Advanced wishlist and follower statistics via SteamDB (requires setting up a special key once the game is live on Steam).
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Game dashboard
A dashboard with all of this information, available to you at any time in Our space.
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Steam deploy
Easy deploy panel: upload your game, authenticate your Steam account and the rest is automatic. Depots and servers with no code, for publishing and updating.
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Launch
Setup of the demo, playtest and official launch on the planned date, with a specialist following along and sharing insights.
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Festivals and dates
Guide to Steam festivals and the best release dates for your game's genre.
Why does this matter?
Launching without an audience is one of the most common mistakes new developers make. Since mid-2026, Steam's Personal Calendar has become one of the biggest sources of wishlists for indie games, showing upcoming titles for about two months before launch. Market references put roughly 8k to 30k wishlists as the range needed to be picked up by it, and well-prepared demos at events like Steam Next Fest help turn players into wishlists. That is exactly where we come in: the right page, demo, e-mail base and release date.
From your game to launch in 7 steps
Send us your game
Through the form on this site or by contacting us directly.
Conversation and alignment
We play it, talk with you and agree on what the game needs.
Steamworks
You create (or use) your account and add Brasa Interactive as publisher.
Identity and storefront
Brasa creates the branding, art, store page and game website.
Build, demo and playtest
We upload the build through the deploy panel and set up the demo and playtest.
Feedback and data
We collect feedback and statistics and refine the game with you.
Launch
We pick the right date and festivals and run the official launch together.
Partnership terms
A summary of our publishing agreement. The signed agreement, which we send after our conversation, is what counts.
- Ownership
- The game and all its intellectual property stay yours. The agreement does not transfer any rights in the game to Brasa.
- No cost
- No upfront fee, no service fee and no recoupment of Brasa's costs. Paid advertising only if both sides agree in writing.
- Non-exclusive
- You have no obligation to publish future games with Brasa, and both sides can work with other partners.
- Term
- From signature until 12 months after launch, renewing automatically every 12 months.
- Leave freely
- Either side can end it at any time with 30 days' notice by e-mail, with no penalty.
- The art
- The art, pages and websites Brasa creates remain Brasa's and are licensed to you, free of charge, while the partnership lasts.
- Your part
- Deliver playable builds, keep supporting the game, approve deliverables within 7 days and credit Brasa as publisher.
- No empty promises
- We work hard to promote the game, but nobody can guarantee a number of wishlists or sales.
Common questions
Do I have to pay anything to publish?
No. Publishing with Brasa has no upfront cost for the developer.
Does Brasa receive the money from my sales?
Never. Steam pays directly into the bank account you registered in Steamworks.
Does the game remain mine?
Yes. You only grant publisher permission in Steamworks and never lose control of your account.
What about future games?
Brasa may take between 5% and 10%, agreed case by case and only if both sides want to continue. Steam splits the revenue automatically.
I've never published on Steam. Can I do it?
Yes. Steam is complex and it's normal not to understand everything at first, which is why we walk through every step with you.
Can I leave the partnership?
Yes, at any time, with 30 days' notice by e-mail and no penalty. The game and all its revenue stay with you.
Ready to light your ember?
Send us your game. We play it, talk with you and define the best path to launch.
Submit your game